Retail brand shop Shwapno is regularly buying winter vegetables from the farmers in the Northern regions of Bangladesh as part of its initiative to help the distressed farmers.
Winter vegetables are being kept on lands and wasted in the districts of Thakurgaon, Lalmonirhat, Kurigram, Rangpur, and Bogura. Eventually, the farmers are facing huge losses.
Under the supervision of the brand’s head of purchase Sajjadul Haque, and CSR and Growers welfare officer Shariful Islam, a dozen workers are regularly buying vegetables in these areas. Fresh vegetables bought from the regions are now available at Shwapno outlets.
Sajjadul said, ‘This time the winter has brought misery to the lives of the farmers of the Northern region. Being unable to sell their crops, they are suffering. Many people cannot afford to buy winter clothes for their families. So we regularly buy winter vegetables from the Northern zone.’
Shwapno
Operated by ACI Logistics Limited, Shwapno is one of the top retail brands in Bangladesh. ACI Logistics made its entry into retail in 2008 as “Fresh and Near” in order to fulfill the company’s “Seed to Shelf” vision of connecting farmers directly with consumers.
Shwapno touches the lives of over 35,000 households each day.
Starting off with fresh produce and daily household needs, Shwapno outlets now carry everything from apparel, home décor, electronics, and much more. This includes a number of grocery private label brands as well as the in-house fashion label Shwapno Life.
By delivering excellent service and through award-winning communication campaigns, Shwapno has become the most recognized and trusted retail name in the country, an achievement that was reflected with the awarding of the Best Retail Brand award by Bangladesh Brand Forum in 2016. ♦
