Youth-centric smartphone brand realme has recently signed a Memorandum of Understanding (MoU) with the country’s largest online marketplace Daraz Bangladesh (www.daraz.com.bd) for developing its online channel and expanding the market.
realme will bring all the great smart devices for the users through this agreement and it is expected that both companies will be able to increase their capabilities by meeting the needs of the customers simultaneously.
realme is the fastest-growing smartphone brand in the world, whereas Alibaba’s concern Daraz is the largest online market in Bangladesh. With Daraz’s well-established e-commerce structure and realme’s large base of tech trendsetting users, this new partnership is bound to be a great synergy.
realme is now the world’s 7th largest smartphone vendor with a total user base of over 85 million users. Apart from introducing stylish smartphones with incredible specifications and AIoT products for smartphone users, realme has established a stronghold over the global market through partnering with leading e-commerce companies in different markets.
Last year, realme achieved the top position at the Daraz 11.11 Super Sale event in the South Asia region in the ‘Mobile and tablet, audio and wearables’ segment in terms of sales.
This cooperation between realme and Daraz in Bangladesh is meeting the customers’ needs. realme has been ranked as top brand in the ‘Mobile & Tablets’ category in the recently-concluded ‘Daraz Electronics Week’, which marks its fifth consecutive monthly Top 1 ranking on the platform.
Tony Lin, realme’s e-commerce head, SEA & SA, said, “realme is the fastest growing smartphone brand both globally and locally. We tend to be frontrunners in creating synergies that resonate well with the market we represent. Together with Daraz, realme will expand its portfolio of smartphones and AIoT products in Bangladesh to empower tech life of the youth.”
“It’s refreshing to see realme taking advantage of the full range of opportunities that e-commerce brings in South Asia, targeting a particularly young audience. It’s great to see realme already serving as an outstanding case study of success on its mission to become a leading mobiles & electronics brand in the region. With the continuous collaboration, we are optimistic to reaching ever new highs together”, said Jan Philipp Poeter, Chief Commercial Officer of Daraz Group.
The announcement came after Daraz Electronics Week 2021, where realme has achieved the highest sales any smartphone has achieved in the past 6 years. realme is always committed to cater to the needs of the youth. realme is working tirelessly with the goal of offering 100 million 5G phones to young users in the next three years. According to a Canalys report, realme is one of the best three mobile brands in the country.
Daraz
Daraz is the leading online marketplace in South Asia, empowering tens of thousands of sellers to connect with millions of customers. Daraz provides immediate and easy access to 19 million products in more than 100+ categories and delivers more than 2 million packages every month to all corners of its countries.
Daraz is a mall, a marketplace, and a community for its customers. It is also a university for entrepreneurs, and every month it educates more than 5,000 new sellers on e-commerce operations.
To overcome the logistics challenge in its markets, Daraz has built its own logistics company specifically designed for e-commerce operations – Daraz Express (known as DEX) – to raise the standards for the industry. Daraz is also helping existing and new logistics providers digitize.
In 2018, Daraz was acquired by Alibaba Group and is proud to carry its part of the mission to ‘make it easy to do business anywhere in the era of the digital economy.
As part of the Alibaba ecosystem, Daraz is leveraging Alibaba’s global leadership and experience in technology, online commerce, mobile payments, and logistics to drive growth in its markets. ♦
