The mobile banking service bKash is offering 15 percent instant cashback to customers on payments at the Amar Ekushey Book Fair 2021 – as it has for the last six years. Customers can avail of a maximum of Tk100 cashback till the last day of the fair 14 April 2021.
bKash customers will be able to scan a QR code through the bKash app, dialing USSD code (*247#), or through a payment gateway, and receive instant cashback at most of the bookstalls.
bKash has provided seating arrangements for the readers, authors, and visitors at the book fair’s premises and is also providing safe drinking water, tea, and coffee free of cost. bKash has also arranged for wheelchairs for those in need. Around 20 volunteers with wheelchairs warmly receive anyone who needs their support at the entrance to the fair.
Even one can open a bKash account with his or her NID at the fair and avail of the cashback offer instantly. To facilitate account opening, bKash has installed several service-booths at the fair premises.
Cash-in and cash-out facilities are also available there for customer convenience. Payment through bKash will also reduce the health risks of using cash during the pandemic.
Additionally, bKash extended its book donation campaign to underprivileged children this year. In a similar campaign last year, 2,751 books were received from visitors, bKash donated another 5,000 and a total of 7,751 books were distributed through Avijatrik Foundation to the different libraries across the country.
This year the number of books for distribution will be almost doubled to 15,000.
Anyone can participate in this book donation program. There are five booths for book donations where anyone can donate new or used books at the booth, as per their choice. Every week, these books will be distributed among underprivileged children at the fair.
Those who live outside of Dhaka can also participate in distributing books in their own cities by dropping off the books at their local bKash center or bKash Care.
Anyone from the eight divisional cities who desire to take part in the donation drive can also contact bKash authorities. bKash volunteers will then visit to pick up the books.
bKash
bKash is the fastest and safest medium of financial transaction. bKash makes their customer’s life simple with Send Money, Add Money, Pay Bill, Mobile Recharge, Payment, and many more services.
bKash Limited (a subsidiary of BRAC Bank Limited) is dedicated to providing Mobile Financial Services in Bangladesh operating under the license and approval of the Central Bank (Bangladesh Bank). bKash provides safe, convenient, and easy ways to make payments and money transfer services via mobile phones to both the unbanked and the banked people of Bangladesh.
At present, bKash is one of the leading Mobile Financial Services providers in the world.
bKash started as a joint venture between BRAC Bank Limited, Bangladesh, and Money in Motion LLC, the USA in 2010. In April 2013, the International Finance Corporation (IFC), a member of the World Bank Group, became an equity partner and in March 2014, Bill & Melinda Gates Foundation became the investor of the company. In April 2018, Ant Financial (Ali Pay), an affiliate of globally reputed Alibaba Group, became an investor in bKash.
The ultimate objective of bKash is to ensure access to a broader range of financial services for the people of Bangladesh. It has a special focus to serve the low-income masses of the country to achieve broader financial inclusion by providing services that are convenient, affordable, and reliable.
bKash has been awarded as the Best Brand in the country by Bangladesh Brand Forum for the year 2020. It is the second time in a row, the brand has won this prestigious award after 2019.
Famous Fortune magazine ranked bKash among the top 50 companies in their Change the World list in 2017. ♦
