Counties leading e-commerce platform Daraz is introducing Bangladesh’s first in-app shoppable Livestream feature to elevate user experience. With the Livestream, Daraz’s real-time content will be available to customers and enable greater interactions between sellers and buyers.
On top of this Livestream feature, the new user interface will allow consumers to engage directly with sellers via comments and feature a diverse range of content, including product showcases, trivia games, and Q&A sessions.
For example, sellers and experts will directly review the top-rated products. The audience can directly ask any question regarding the details of the product and sellers will answer them live.
The audience can also avail of a special discount on the product being showcased live.
In short, this platform will provide a wonderful opportunity to the audience to see the product, take expert opinion and order it with exclusive discounts.
Moreover, this platform will include episodes like a comedy night, game show, and carrier talks.
These new features are underpinned by Daraz’s commitment to supporting local businesses in adapting to new digital business models as the pandemic continues to take a toll on brick-and-mortar retail. By blending entertainment with instant purchasing through Daraz App, sellers will be able to deliver personalized shopping experiences and build trusting connections with customers.
Daraz Bangladesh Limited’s Chief Marketing Officer Md. Tajdin Hassan said the new feature will revolutionize Bangladesh’s e-commerce industry and consumers’ shopping experience and habits he added, “Digital transformation is defining the ways we interact and do business. Businesses around the world are undergoing phenomenal changes taking the changed habits of the target customers into account. Daraz Bangladesh is following the suit and has adopted in-app shoppable Livestream technology for the first time in Bangladesh. This new technology, we believe, will add value to the experience of our customers.”
Over the past year, driven by the onset of COVID-19, the e-commerce sector has grown rapidly, with businesses turning to alternative platforms to sustain operations.
As more users join the ecosystem, Daraz is taking the next step in the region’s e-commerce push through the adoption of new technologies that enable a seamless shopping experience.
Daraz
Daraz is the leading online marketplace in South Asia, empowering tens of thousands of sellers to connect with millions of customers.
Daraz provides immediate and easy access to 19 million products in more than 100+ categories and delivers more than 2 million packages every month to all corners of its countries.
Daraz is a mall, a marketplace, and a community for its customers.
It is also a university for entrepreneurs, and every month it educates more than 5,000 new sellers on e-commerce operations.
To overcome the logistics challenge in its markets, Daraz has built its own logistics company specifically designed for e-commerce operations – Daraz Express (known as DEX) – to raise the standards for the industry.
Daraz is also helping existing and new logistics providers digitize.
In 2018, Daraz was acquired by Alibaba Group and is proud to carry its part of the mission to ‘make it easy to do business anywhere in the era of the digital economy.
As part of the Alibaba ecosystem, Daraz is leveraging Alibaba’s global leadership and experience in technology, online commerce, mobile payments, and logistics to drive growth in its markets. ♦
